Redesigned the Shopify store for By Anna, a London-based luxury bespoke cake brand, to better reflect the elegance and personalisation of her creations while improving functionality and search visibility.

Emara Social delivered a full visual and UX overhaul, introducing streamlined product pages and complex variant logic, including personalised inscriptions and size-based options. Alongside the redesign, we implemented a structured SEO framework across site architecture, metadata, and copy.

The result is a refined, high-performing e-commerce experience with a seamless customer journey and simplified backend management.